Just published on Impakter my latest in the series of the top 100 brands:
Battle of the Brands: Two Juggernauts of Luxury, BMW vs. Mercedes – How Sustainable?
Headlines trumpet the news when BMW beats Mercedes and vice-versa in the race for the world’s top luxury car – the two German carmakers tend to be first, ahead of their conational Audi. In 2020, the crown went to Mercedes on a global level but BMW won in the United States. But what about another kind of news, which one is better at going green? Which has adopted the more sustainable methods of production and is more socially responsible?
The answer given by the Impakter Sustainability Index (developed after 2 years of hard work by a team of evaluation experts) surprised me. I bet it will surprise you too, and here is how I wrote it up in the article:
So where do BMW and Mercedes stand in the race to sustainability?
To get an answer, I turned to the Impakter Sustainability Index, taking advantage of the deep digging the Impakter Index team did to unearth the reality of both carmakers’ claims to have green plans. And to be moving fast towards sustainability in production and social responsibility vis-a-vis all stakeholders.
The answer may come as a surprise for some, it certainly surprised me. They are not doing as well as expected, not by a long shot. To sum up: I expected BMW, in particular, to do better than that since it’s supposed to produce the high-performance car par excellence. Could it be that it’s not “high-performance” when it comes to sustainability?
Check out why both are doing so badly, click here.