Tag Archives: Author

Why a Best Selling Author Turns to Crowdfunding

I interviewed indie author Marsha Roberts for Impakter to find out why she is turning to crowdfunding for her book, “Confessions of an Instinctively Mutinous Baby Boomer“, a highly acclaimed inspirational memoir that has sold very well so far, many thousands of copies. Here’s the article:

 

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Marsha Roberts, a “Mutinous Baby Boomer”, Turns to Crowdfunding

on 17 November, 2014 at 07:00

Memoirs are all the rage lately, as one Norwegian writer famously proved by reporting minutely on his daily life including his breakfast (no need to refer to him by name here), and Marsha Roberts’ Confessions of an Instinctively Mutinous Baby Boomer recounting major events in her life, has turned out to be one of the most popular self-published books with the Boomer generation. And it’s also a big deal with other generations, including younger people, basically with  all those curious about life and its challenges. It has been acclaimed by customers on Amazon that showered it with 5-star reviews (38 to date, a strikingly high number), the prestigious Kirkus Review has praised it as “an optimistic look at the magic of life”, and the book was an instant success in the Goodreads group I created to discuss Boomer Lit. People have said “I’ve enjoyed this so much that I read it twice”, a rare occurrence.

I wondered why Marsha would use Indiegogo for an already published book, and a successful one at that, and she kindly agreed to answer my questions.

Your book is so popular, why did you go to Indiegogo, what obstacles are you facing and that you hope to remove with funding?

First off, Claude, thank you so much for having me here and for supporting my IndieGoGo campaign. I really appreciate it. As far as what obstacles I hope to remove with funding, in two words: marketing issues! You have researched and written extensively about the world of indie publishing and you know better than most the difficulties we face.

I certainly do, indie publishing is perhaps the toughest marketplace any entrepreneur could get into. How do you see it?

From my perspective, the biggest drawback to being an indie author is that we don’t have the professional publicity and marketing machine that major publishers use to push their main authors. You can only take your book so far without spending a significant amount of money, just like the publishers do. It’s the way business works.

 …

To read the full article and find out more about why Marsha is doing this, go to Impakter, click here.

Marsha, thanks for taking the time to speak to me, and I urge everyone who’s read this to contribute. As little as $5 will go a long way! Click here to go to Marsha’s Indiegogo campaign and help a writer with an undisputed and remarkable talent so she can get her book known to a broader public. There are tons of people out there who need to read this book and don’t know that they need to!

 

Available here

 

 

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The Digital Revolution: What Published Authors Really Want

Best selling author Hugh Howey has set up a really cool website to encourage authors, both traditionally and self-published, to come together and (eventually) form a “guild” – or some sort of association to defend authors’ rights against publishers and e-distributors.

To visit, click here. To reade his latest report on author earnings and the state of publishing, click here. Inter alia, it raises an interesting question: are trad publishers losing customers by charging the highest prices in the industry?

Here are the services offered on the home page:

In my (modest) view, it’s about time too and I’m very grateful to Hugh Howey for daring to come out and call people together.

Writers of the World Unite!

I’ve answered the survey and signed the petition (you can see it here). It  makes a lot of sense to me. And look at the analysis of early responses (the day I signed it was 331and 96% of them writers, both published and aspiring):

Clicking 5 means full support, 1 means little/no support. Fascinating, go take a look at the requests!

What I do like about his approach is that he is calling on both traditionally and self-published authors. That’s really the right approach, we are all in this boat together…

Your views? Do go take a look and if you feel like it, please sign the petition. It is also opened to readers and I think that it is right that it should be so. It is in the readers’ interest that their favorite writers should be treated right and make a decent living…

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Filed under book marketing, writers rights